Our Story



Today more than ever before there is a growing awareness for greater levels of social, ethical and environmental practices. The absolute™ collection, not only embraces a social conscience ideology, but has embedded these key ethical ingredients into the production process and the DNA of each of our rings. Each absolute™ wedding band is crafted using Randpure, virgin gold extracted from deep within the African earth, making every single ring a pristine symbol of a brand new beginning.

There is no better symbol for a brand new union than virgin gold certified with the absolute™ mark of quality and craftsmanship. Each absolute™ ring is individually coded and sealed in tamper-proof packaging ensuring its authenticity. Wear an absolute™ wedding band secure in the knowledge that you are a first time wearer of an unblemished, ethically sourced gold ring.